Moorcroft
Transforming the applied arts
since 1897
The Moorcroft story began in 1897, through the ground breaking work of ceramicist extraordinaire, William Moorcroft, who began to sell his work to retailers, including the prestigious Liberty of London, under his own signature.
Today this beautiful pottery is still crafted by hand in the heart of Staffordshire and Moorcroft continues to create art pottery, using renowned heritage craft techniques and acclaimed line up of designers, at the highest level in the Applied Arts. Moorcroft is much prized for both it's remarkable artistic and good investment qualities by renowned auction houses around the world.
Project Brief
Moorcroft seeks a brand personality and website to explore new opportunities. Established in 1897, Moorcroft's handcrafted pottery, rooted in Staffordshire's heritage, epitomizes artistry. The brand, known for its investment-worthy pieces, requires a digital presence reflecting its rich legacy and contemporary appeal.
Project developed under Netbiz Group
Challenges
01.
Heritage-modernity balance
Heritage meets contemporary challenge.
02.
Effective Storytelling on the Website
Strategic, compelling website storytelling essential.
03.
E-commerce integration
Consistent branding challenges diverse devices.
04.
Market Positioning and Differentiation
Define unique value, differentiate strategically.
