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Why Your Small Business Needs a Custom Website, Not a Template


Rosie Nixon website mobile view

1. A True Reflection of Your Brand

Your brand is unique, and your website should be too. Templates limit your ability to showcase your personality, values, and goals. Anjali Designs crafts custom websites tailored to your specific needs, ensuring that your site reflects the heart and soul of your business.


From colour palettes to typography, every detail is thoughtfully chosen to align with your brand identity, helping you make a lasting impression.


2. Superior User Experience

A poorly designed template site can frustrate visitors, leading them to leave quickly.We focus on creating intuitive and enjoyable user experiences.

With custom navigation, fast load times, and mobile responsiveness, your visitors will find exactly what they’re looking for with ease, keeping them engaged and more likely to convert into customers.


3. Boosted SEO for Better Visibility

Generic templates often come with bloated code and lack proper SEO optimisation. Anjali Designs builds your website with clean code and search engine best practices, giving your business an edge in rankings.


Whether it’s metadata, optimised images, or mobile-first design, every detail is optimised to improve visibility and drive traffic to your site.


4. Built to Grow with Your Business

A template may seem convenient now, but it can become a hurdle as your business grows. Custom websites designed by Anjali Designs are scalable and flexible, adapting to your evolving needs.


From adding e-commerce functionalities to integrating third-party tools, your website will grow with you, ensuring it remains an asset for years to come.


5. Stand Out in a Crowded Market

With thousands of businesses competing online, blending in is not an option. A custom website gives you a unique, professional edge, ensuring that your business is memorable and trustworthy.


Businesses with bespoke websites see higher user engagement and a 25% increase in conversions, compared to those relying on templates.


6. Prioritised Security

In a time when online threats are growing, website security is more important than ever. Templates are often more vulnerable to attacks because they are widely used and less customisable. We implement advanced security measures tailored to your needs, keeping your site and your customer’s data safe.


Why Choose Anjali Designs?

At Anjali Designs, we specialise in creating bespoke websites that are not just visually stunning but also highly functional and aligned with your business goals. The focus is on building websites that deliver results, with features that reflect your brand and improve user experience.


Let us help you build a website that doesn’t just look great but also drives success.

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I'm a freelance digital designer working remotely with clients in Derby and across the UK. Whether you need a quote for web design, development, or simply some advice, feel free to get in touch—I'm here to help!

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