top of page

How Much Does a Brand Designer Cost in the UK?


lady walking by a store

The cost of a brand designer in the UK can vary significantly depending on several factors, including:

  • Experience and Expertise: More experienced and specialized designers typically charge higher rates.

  • Location: Designers in major cities like London, Manchester, or Birmingham may have higher rates than those in smaller towns or rural areas.

  • Project Scope: The complexity and size of the project will influence the overall cost. A simple logo design might be more affordable than a comprehensive branding package.

  • Hourly Rate vs. Project Fee: Some designers charge an hourly rate, while others prefer a project fee. Hourly rates can be more flexible but may result in higher costs if the project takes longer than anticipated.

  • Additional Services: If you require additional services such as marketing materials, website design, or ongoing brand maintenance, the cost will increase.


Here's a general breakdown of potential costs:

  • Freelance Designers:

    • Hourly Rate: £30-£80 per hour

    • Project Fee: £500-£5,000 or more, depending on the project's scope

  • Small Design Agencies:

    • Hourly Rate: £50-£120 per hour

    • Project Fee: £1,000-£10,000 or more

  • Large Design Agencies:

    • Hourly Rate: £100-£200 per hour

    • Project Fee: £5,000-£20,000 or more


It's important to note that these are just estimates, and actual costs can vary widely. To get a more accurate quote, requesting proposals from several designers or agencies and comparing their rates and services is recommended.


When hiring a brand designer, it's also essential to consider the following factors:

  • Portfolio: Review the designer's past work to assess their style and skills.

  • Communication: Ensure that the designer is easy to communicate with and understands your vision.

  • Deadlines: Discuss deadlines and ensure that the designer can meet your timeline.

  • Contract: Have a clear contract in place that outlines the scope of work, fees, and deadlines.


By carefully considering these factors, you can find a brand designer who can deliver exceptional results within your budget.

2 views
bottom of page